BeOne – Chronic lymphocytic leukaemia

This was a US pitch I worked on with my art partner for a company called BeOne. They are launching a product in Chronic lymphocytic leukaemia, a type of cancer often referred to by HCPs as 'the good cancer' because people can live for many years with it without needing treatment. However, when it turns bad, historically there have been very few treatments.

This campaign highlighted that a drug is now available that means when the 'good' cancer turns bad - the patient can too, because now they can put up a fight.